The Calm Before the Storm: How Nonprofits Can Thrive in a Politically Charged Fundraising ClimateBy Rebecca DiamondRebecca Diamond Fundraising #politicalgiving #philanthropy #fundraise #donations #nonprofits #cycle #money #influence
Nonprofits across the country are feeling the pinch. Every conversation I’ve had lately revolves around the same challenge: the fundraising cycle has slowed dramatically, and donors are giving elsewhere—primarily to political campaigns.
Recent reports in Philanthropy highlight how ultra-wealthy philanthropists like Ken Griffin, Paul Singer, Michael Bloomberg, and Reid Hoffman are collectively giving hundreds of millions to candidates and super PACs to sway voters. But it’s not just the mega-donors. Even mid-level donors are redirecting their giving toward elections, hoping to gain influence during this critical cycle.
So, what does this mean for nonprofits? Right now, it feels like you’re competing with political campaigns for every dollar. But here’s the good news: this is a temporary dry spell. When the dust settles after the election, nonprofits will once again become the focus of donor attention—especially as we head into the critical year-end giving season.
Money and Influence
The idea that "money is power" is driving today’s political giving frenzy. Donors of all levels are looking to influence outcomes, but here’s the reality—money doesn’t necessarily buy influence. In the political realm, it may help amplify voices, but in the nonprofit world, money creates impact.
Your role as a nonprofit is to remind your donors that while they might want to influence the political landscape, it’s their charitable giving that can have a real and measurable impact on communities and causes they care about. The key is laying the groundwork now, so you’re ready when the political dust settles.
Lay the Groundwork
Just because donations are down doesn't mean you should hit pause. Now is the perfect time to send emails, make phone calls, hold events, and strengthen relationships. Focus on showing your donors the long-term value of their contributions to your mission. While political giving is short-term and transactional, your cause is enduring.
Remind Donors of Their Impact
Once the election is over, donors will be looking for places where their dollars can do more than just support a candidate—they’ll want to see tangible results. That’s where you come in. During this lull, make sure your messaging is clear about how past donations have made a difference. Show your impact, whether through statistics, stories, or recent wins. Keep reminding them that after election season, their contributions to your cause will yield real-world results.
Double Down for Year-End Appeals
Plan now for your post-election strategy. Don’t just send one or two emails—double down on your efforts. Share specific updates, highlight the outcomes of your programs, and give your donors something to feel proud of. Year-end giving is critical, and if you lay the right groundwork now, you’ll be well-positioned to capture donors’ attention after they’ve shifted their focus from the election.
Personal Touches Make All the Difference
In the sea of political ads and campaign emails, it’s easy for donors to feel overwhelmed. This is why personal touches are essential. Handwritten thank-you notes, phone calls from board members, and personalized emails will stand out amid the noise. Right now, it’s about building relationships that will pay off once the political giving subsides.
Encourage Your Donors to ‘Vote’ for Your Cause
While donors may be casting their votes with their dollars for political candidates now, you can encourage them to ‘vote’ for your cause too. Let them know that their support of your organization is a vote for lasting impact. Be strategic in your communication and remind them that after the election, their support will be crucial in helping you achieve your mission.
In Conclusion: Election cycles are noisy, but the post-election season offers a prime opportunity for nonprofits to re-engage donors. Don’t let the temporary drought of donations deter you. By laying the groundwork now and keeping your organization top of mind, you’ll be ready for a fundraising downpour once the political frenzy fades.
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