If you’re sending an end-of-year fundraising letter and expecting magic, think again. Most letters get skimmed, ignored, or filed somewhere between “I’ll read this later” and “junk.” But yours doesn’t have to. Here’s how to make donors stop scrolling, pick up their pen (or click “donate”), and act . I look forward to hearing from you and how you are making your end of year appeal- the best yet! 1. Lead With Urgency, Not Guilt Forget “we hope you can help” — that’s polite code