If you’re sending an end-of-year fundraising letter and expecting magic, think again. Most letters get skimmed, ignored, or filed somewhere between “I’ll read this later” and “junk.” But yours doesn’t have to. Here’s how to make donors stop scrolling, pick up their pen (or click “donate”), and act . I look forward to hearing from you and how you are making your end of year appeal- the best yet! 1. Lead With Urgency, Not Guilt Forget “we hope you can help” — that’s polite code

As I am sitting at my desk on this beautiful Sunday in Virginia, I am busy researching a new list of potential contacts that two of my...

Do you have a fundraising strength that others don't? What is it? Identify what makes you unique and use it. Some people love the close,...